We researched that million-dollar question and would like to share the results with you. We found 8 retailers who reported the performance of implementing video to their ecommerce site. They tell us video works. With an average conversion bump in the range of 30%. And a surprising fact is that best-performing videos are not the most expensive to produce.

Mark Robertson is an authoritative expert and speaker on all things at the intersection of online video and search, and the founder of ReelSEO, an invaluable resource for online video professionals. We have been avid readers of the blog for a long time, and are thrilled Mark was kind enough to answer our questions about Video SEO.