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Video Increases Conversion, But How Much? eCommerce Roundup

We researched that million-dollar question and would like to share the results with you. We found 8 retailers who reported the performance of implementing video to their ecommerce site. They tell us video works. With an average conversion bump in the range of 30%. And a surprising fact is that best-performing videos are not the most expensive to produce.

Video SEO Talk – Interview of Mark Robertson, ReelSEO

Mark Robertson is an authoritative expert and speaker on all things at the intersection of online video and search, and the founder of ReelSEO, an invaluable resource for online video professionals. We have been avid readers of the blog for a long time, and are thrilled Mark was kind enough to answer our questions about Video SEO.

Advertisers: Forget About Flash, Focus on Video

Double Click and Dynamic Logic published a groundbreaking report revealing the comparative performance of ad formats in online branding campaigns: The Brand Value of Rich Media and Video Ads. Results are loud and clear: if you are trying to promote your brand or sell a product, video beats Flash 5 to 15 fold.

Online Video By The Numbers: $1.6Bn revenue in 2010

According to a recent AccuStream Research report, the online video value chain is forecasted to grow with a solid 25% increase in 2009 and 26% increase in 2010, to reach then a good looking $1.6 Bn. CDN and Advertising Networks are forecasted to represent more than 86% of the value chain revenue in 2009, while video CMS platforms will represent 10.5% and video indexing players 3.4%.

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