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New Stupeflix Player Supports HTML5, iThings

New Stupeflix Player Supports HTML5 Plays on iPhones iPads

Exciting news here at Stupeflix! We released a new video player that supports both Flash and HTML5, and adds interactivity with buttons you can click after a video plays.

What it means for all of us Apple fanboys and fangirls, is that we can now watch our Stupeflix videos on our iPhones and iPads while browsing stupeflix.com The new Stupeflix player detects automatically how your browser plays video, and uses either an HTML5 or Flash player, whatever works best for you.

After playing a video, the player shows buttons so we can take further actions. Our business users can customize these, as well as the look and feel of the player. To see it in action, check out the video on the home page of the Studio.

The HTML5 vs. Flash conendrum is the front end of a raging battle between Internet giants to define the future standard(s) of online video. At Stupeflix we live and breathe online video,  here’s a little background and our 2 cents.

Apple strongly supports HTML5 (which lets web browsers play H.264 encoded videos, used by Apple QuickTime, and a standard owned by industry consortium MPEG-LA), and ditches Flash for its toll on computing performance and lack of openness. The Mozilla Foundation (editor of the Firefox web browser) wants an open standard, supports the Theora codec, and recently announced support for WebM in FireFox, a forthcoming standard based on the VP8 codec, recently acquired by Google. Google boasts the broadest position, integrating Flash video player directly into the Chrome browser while being a supporter of HTML5 and offering VP8 as an open standard.

YouTube weighed in on the debate a couple days ago with a balanced view: while actively supporting HTML5 and contributing to the WebM/VP8 open standard, Flash is still best in class when it comes to streaming video, and offering a rich user experience (going back and forth in a video, going full screen…).

At Stupeflix we’ve always been big fans of HTML5 (and occasional Apple fanboys). All the videos you create on Stupeflix are encoded with H.264 and delivered as MP4 files, which play on both Flash and Quicktime. However, when it comes to delivering video to the user as fast as possible, streaming H.264 files comes short, and Flash shows its strength. That’s why the instant preview in the Studio is powered by Flash video. Now, that doesn’t mean we won’t be able to it in H.264. We solved bigger problems before. And we want to make videos on our iPads with the Studio! So stay tuned.

Press Release: Stupeflix Studio Now Available In Google Apps

Add Stupeflix Studio to your Google Apps account

FOR IMMEDIATE RELEASE

Stupeflix Studio now available to Google Apps users to create professional videos easily

SAN FRANCISCO, June 15th, 2010 – Today Stupeflix announces the integration of its Studio web application within the Google Apps Marketplace™, Google’s online storefront for Google Apps™ products and services. Businesses can now create professional videos easily from the comfort of their Google Apps account.

Video is the fastest growing online marketing channel for local businesses*. Yet for most people, creating videos is considered a daunting task. That’s the problem Stupeflix aims to solve – you can create awesome videos online, in a few simple steps.

Business apps now live in the cloud. The Stupeflix Studio enables users to create videos easily online, from any computer, anywhere, anytime. Now the more than 25 million Google Apps users can use the Studio to easily create video ads, product videos, video listings, or video greeting cards. Once installed for free on a Google Apps account, users can access the Studio right from the Google universal navigation, without having to sign in.

We are very happy to have the Stupeflix Studio in the Google Apps Marketplace,” adds Scott McMullan, Google Apps Partner Lead for Google Enterprise. “Through the Google Apps Marketplace, software vendors like Stupeflix are helping us build a rich ecosystem of integrated apps that work seamlessly with Google Apps, allowing IT administrators to leverage the benefits of cloud computing and extend Google Apps to meet more of their business needs. We are excited to make video creation easier for the millions of Google Apps users who have embraced the cloud.

Creating TV-grade professional videos is easy with the Studio: select a video template, or build it assembling ready-to-use sequences. For instance, take a map sequence to show where your business is located, all you need to do is enter an address. Then fill the video template with pictures, logos, video clips, soundtracks. Pictures can be imported directly from a Picasa™, or Flickr or Facebook account. Once the video is ready, you can download the file, or send it to a YouTube or Facebook account. Videos can be exported in high-definition format, and play on iPhones and iPads.

About Stupeflix
Stupeflix is on a mission to simplify video creation.
The Studio makes it easy for people to create professional-looking videos online.
The Play platform allows organizations to create hundreds of thousands of videos automatically.
The Stupeflix API makes it easy for developers to build video applications.

Useful links
- Adding Stupeflix Studio to Google Apps
- Stupeflix Studio in the Google Apps Marketplace
- (video) How to create a video with the Studio: http://www.youtube.com/watch?v=9qtaCj_LSoc

* Source: http://www.reelseo.com/video-small-business-advertisers/

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Google, Google Apps Marketplace, Google Apps and Picasa are trademarks of Google Inc.

Advertisers: Forget About Flash, Focus on Video

Back in June 2009, Google’s Double Click and Dynamic Logic published a groundbreaking report revealing the comparative performance of ad formats in online branding campaigns: The Brand Value of Rich Media and Video Ads. The bottom line: while simple Flash is currently the preferred format for online ads, it is largely outperformed by video ads.

The Research Report compares the performance of the four leading formats for online advertising: Image (GIF or JPG), Simple Flash, Rich Media Without Video and Rich Media With Video. For each of these formats, analysts dissected 4,000 online campaigns and rated them along five result-oriented metrics relevant to marketers and brand managers: Online Ad Awareness, Message Association, Aided Brand Awareness, Brand Favorability and Purchase Intent.

Results are loud and clear: if you are trying to promote your brand or sell a product, video beats Flash 5 to 15 fold.

Source and Copyright Double Click and Dynamic Logic, The Brand Value of Rich Media and Video Ads

Source and Copyright Double Click and Dynamic Logic, The Brand Value of Rich Media and Video Ads

With this in mind, expect a shift of online marketing budgets from Flash ads to video in the near future.

Historic and status-quo reasons aside, the current predominance of Flash ads has probably something to do with longer delivery time and higher costs of production for video. But here’s the good news: Stupeflix is here to change that!