The recent Online Video Value Chain study published by AccuStream Research provides valuable quantitative insight in the online video industry. Here’s what we found out:
Good News
The industry is forecasted to grow with a solid 25% increase in 2009 and 26% increase in 2010, to reach then a good looking $1.6 Bn.
Who’s in the Online Video Value Chain? Who’s in the $1.6 Bn?
Show Me The Networks
CDN and Advertising Networks are forecasted to represent more than 86% of the value chain revenue in 2009, that is $1.12 Bn. Typical companies in this category include Eyewonder, Eyeblaster, Pointroll and DoucleClick. Revenue forecast for this category shows a healthy 35% increase, yet far from the 77% increase this market has lived in 2008.
The video CMS market is forecasted to reach $137M revenue in 2009. Typical companies in this category include Brightcove, thePlatform, MoveNetworks, Vusion.
The video indexing market is forecasted to reach $44M revenue in 2009. Typical companies in this category include Auditude, Delve Networks, DigitalSmiths and vMix.
It appears however that the segmentation between pure CMS players and indexing players is becoming obsolete, as most companies in both markets expand their offering in platforms with services covering both categories.
But wait. Where is Stupeflix?
Round It Up To The Next Digit, Will You?
At the bottom of the online video (food) chain lies video production. Stupeflix is an automated, self-service video production platform which allows the creation of massive amounts of video content. Since Stupeflix appears not to be represented in the above forecasts, here’s our advice in considering the 2010 revenue figures: round it up to the next digit!
